Our Values & Goals !
The Crimsson Label embraces the ethos that "To be irreplaceable, one must dare to be different." We specialize in bespoke clothing that merges the rich heritage of Indian textile techniques with contemporary designs, resulting in one-of-a-kind pieces that stand out. Each garment is meticulously handcrafted, ensuring every detail meets the highest standards of comfort, style, and quality. Our commitment to individuality and craftsmanship is at the heart of every creation, making each piece a true expression of art and fashion.
Our brand is built on principles of minimal fabric waste, sustainability, and the use of premium materials.
We reject mass production, focusing instead on crafting distinctive, eco-friendly clothing.
By sourcing handwoven fabrics and utilizing traditional Indian techniques like tie-dye, embroidery, and block printing etc, we aim to preserve and showcase these beautiful crafts in the modern fashion landscape.
Our Team !
Aditi is a graduate of the prestigious National Institute of Fashion Technology (NIFT) with over 8 years of diverse design experience in spatial, graphics, events, and textiles. Her creative journey is defined by an unwavering passion for Indian handloom and textile techniques.
Driven by a profound love for sarees and a deep appreciation for the intricacies of Indian textiles, Aditi's mission is to celebrate the richness of traditional craftsmanship with a modern twist.
She crafts one-of-a-kind outfits, ensuring each creation emphasizes the uniqueness of the wearer.
Committed to preserving Indian textile heritage, Aditi showcases the unparalleled beauty of indigenous techniques, seamlessly blending tradition with innovation in contemporary fashion. Her dedication to preserving and promoting age-old practices is evident in every meticulously crafted piece.
Through her creative endeavors, Aditi not only redefines the boundaries of Indian fashion but also fosters a deeper appreciation for the artistry and heritage embedded within its textiles.
ADITI
Balakrishna Malhotra
FOUNDER, DESIGNER
Equipped with an MBA from IMT Ghaziabad, Ravish brings his years of experience and expertise in social media analysis to The Crimsson Label. As the head of marketing and finance, he plays a pivotal role in shaping the brand's identity.
His passion for travel, exploration, and culinary experiences as a food blogger, fuels their journeys across India, where they seek out diverse textiles to enrich the label's offerings.
Ravish's background as a fashion model and professional dancer infuses new energy and perspective into the brand, ensuring that each collection resonates with creativity and vibrancy. His multifaceted expertise helps shape The Crimsson Label into a dynamic and innovative force in the fashion industry.
Ravish
Malhotra
CO-FOUNDER